MRC Continues Meetrics’ Accreditation for Sophisticated Invalid Traffic Detection and Filtration and for Desktop...
Berlin – Meetrics, the leading European software company for advertising measurement and analytics, has been granted continued accreditation by the Media Rating Council (MRC)....
MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain
By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience
NEW YORK -- MediaMath, acclaimed independent programmatic...
NativeX: Combatting Advertising Fraud in APAC
Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...
IAS Builds First-Ever Connected TV Verification Solution Directly With Leading Video Publishers Including NBCUniversal...
Over of the UK’s TVs connect to the internet and the connected television (CTV) space is growing at a rapid pace, driven in no small...
AdSecure Releases First Security Violations Report for Q1 2019
Dublin - AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released its first Security Violations Report for...
GumGum Partners with White Ops to Deliver Comprehensively Safe Ad Exchange
All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection.
SANTA MONICA, Calif. --...
Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving...
BASINGSTOKE, England -- A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via...
Report from ANA and White Ops Shows War on Ad Fraud is Succeeding
Measures Designed to Block Fraudulent Impressions Are Working
PHOENIX -- Economic losses due to bot fraud are expected to total $5.8 billion globally this year,...
Impremedia Renews Commitment to Combat Ad Fraud with Recertification for TAG Certified Against Fraud...
NEW YORK -- Impremedia, the Hispanic content leader in the U.S., has renewed its commitment to combating invalid traffic and ad fraud in the...
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