User Privacy

Extends Industry Leading Standard for Consumer Data Disclosure and Transparency to Web Publishers and Marketers SEATTLE - BlueKai, the world’s largest data auction marketplace for...

In Spite of ROI, Senior Execs Say they’re Holding Back Millions Due to Lack of Consumer Trust TRAVERSE CITY, Mich. - A new study of...

Releases "Data Usage & Control Primer: Best Practices & Definitions" NEW YORK - The Interactive Advertising Bureau (IAB) announced the release of “Data Usage &...

Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK - Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising...

DUBLIN - Research and Markets has announced the addition of the "Internet Advertising Market Assessment 2009" report to their offering. In 2008, UK expenditure on...

http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/ By Scott Meyer, CEO, Better Advertising Fitting The Pieces of Self-Regulation Together WASHINGTON - At Better Advertising, we believe that industry self-regulation is the key to...

Provides Consumers with Greater Transparency and Control over Their Online Advertising Experience WASHINGTON - Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer...

Demystifies Key Online Advertising Practices, Increases Awareness of Consumer Choice Tools NEW YORK - To educate consumers and provide them with the resources to help...

Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. —  For the first time...