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Crossix Joins the Network Advertising Initiative (NAI)

Formalizes relationship with the leading self-regulatory group for digital advertising NEW YORK -- Crossix, the industry leader in patient data, privacy, and analytics, announced today...

About.com Relies on GeoEdge to Protect their Users from Non-Compliant Ads

Utilizing GeoEdge, About.com is able to: - Protect 74 million users’ experiences from disruptive ads - Resolve ad security and quality issues quickly & efficiently - Work...
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Verizon Media Launches Next-Gen Solutions, the Future of ID-Less Advertising

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering...

dataxu Doubles Down on Global Custom Brand Safety with Grapeshot Integration

Grapeshot’s Contextual Intelligence will bolster the company’s brand safety program BOSTON - dataxu®, the leading provider of programmatic marketing software for marketing professionals and media companies,...

Covatic Partners With CACI to Enable Ground-Breaking on-Device Acorn Segmentation

The news follows hot on the heels of Covatic’s launch of A-Type, a sustainable solution to the digital advertising industry’s ID and privacy challenge London,...
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WPP and SuperAwesome Announce Global Partnership to Ensure Privacy and Safety for Kids and...

NEW YORK & LONDON -- WPP (NYSE:WPP) and SuperAwesome, the leading kidtech platform, announced a partnership to advance the standards of privacy for children...

GeoEdge Releases Security Report on Native Ad Vulnerabilities

NEW YORK, NEW YORK: GeoEdge, the premier ad security and verification company, has released their latest security report, "The Vulnerabilities in Native Advertising." In...
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Swaarm Launches Privacy Enabled Attribution in Response to Apple’s IDFA Removal

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of...

Tealium Leads Industry with Enhanced Privacy and Consent Functionality

Tealium reaffirms its position as a leader in data governance and customer data privacy with enhanced product capabilities LONDON: Tealium, the leader in real-time customer data...

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