Industry Leaders from News Corp, Xaxis, U of Digital and Quantcast Present Ideas for...
Adapting to Cookieless Future is Like Learning “a TikTok dance” Says One Top Industry Exec
SAN FRANCISCO -- At the industry summit, The Cookie Conundrum: A Recipe...
Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment...
Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms
SAN FRANCISCO -- LiveRamp® (NYSE: RAMP)...
Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the...
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...
Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And...
LONDON -- Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings....
The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product...
NEW YORK -- Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of Joshua Smith as Senior Vice President, Chief...
White Bullet and The European Lotteries Announce Partnership to Fight Piracy
London, UK: IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy.
White Bullet will track advertising...
Yieldmo Announces Privacy-First Marketplace
Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™
NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...
What Does The Updated Timeline For The Privacy Sandbox Mean For Advertising Market Participants?
The below is a statement by Lukasz Wlodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, at RTB House - providing his...
Covatic Partners With CACI to Enable Ground-Breaking on-Device Acorn Segmentation
The news follows hot on the heels of Covatic’s launch of A-Type, a sustainable solution to the digital advertising industry’s ID and privacy challenge
London,...
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