Ad Viewability

Launching Brand Shield for Buyers, Works with Integral Ad Science on Viewability CANNES, France - PubMatic, the marketing automation software company for publishers, announced Brand...

Ad Tech Consortium Enlists IAB Tech Lab to Drive Development & Industry Adoption of Critical Tool for Measuring Digital Video Ads Against MRC Viewable...

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ:YHOO) announced...

Millennial Media and Integral Ad Science Partner for First Mobile In-App Viewability Guarantee BALTIMORE - Millennial Media, the leading independent mobile ad marketplace, announced it...

NEW YORK - 33Across announced the launch of its Real Platform™, the first and only publisher traffic and monetization platform to guarantee the quality...

Is the Viewable Impression the new Third Party Impression? Can digital publishers use Auto Adjust to address this? The answer is “Yes!” “If publishers are...

Publishers, broadcasters and networks can now plan, forecast and sell campaigns based on ad completions, in addition to traditional CPMs LONDON, UK — Ooyala, a...

NEW YORK - The Media Rating Council (MRC) announced interim guidance for Mobile Viewable Impression measurement. This initiative provides the digital marketing industry with...

PANDORA jewellery first brand to take advantage of high-impact, engaging mobile advertising format London, UK - Celtra Inc. the leading creative, analytics and optimisation platform...