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Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ:YHOO) announced...

Millennial Media Guarantees 100% In-App Mobile Ad Viewability

Millennial Media and Integral Ad Science Partner for First Mobile In-App Viewability Guarantee BALTIMORE - Millennial Media, the leading independent mobile ad marketplace, announced it...

33Across First To Guarantee 100 Percent Online Ad Viewability and Block Fraud with Launch...

NEW YORK - 33Across announced the launch of its Real Platform™, the first and only publisher traffic and monetization platform to guarantee the quality...

Auto AdJust for Ad Viewability

Is the Viewable Impression the new Third Party Impression? Can digital publishers use Auto Adjust to address this? The answer is “Yes!” “If publishers are...

Ooyala Adds Viewability-Based Measurement and Campaign Planning to Europe’s Leading Ad Serving Platform

Publishers, broadcasters and networks can now plan, forecast and sell campaigns based on ad completions, in addition to traditional CPMs LONDON, UK — Ooyala, a...

Media Rating Council Issues Interim Guidance on Mobile Viewable Impression Measurement

NEW YORK - The Media Rating Council (MRC) announced interim guidance for Mobile Viewable Impression measurement. This initiative provides the digital marketing industry with...

Hearst Magazines UK Premiers Innovative New Ad Format Powered by Celtra

PANDORA jewellery first brand to take advantage of high-impact, engaging mobile advertising format London, UK - Celtra Inc. the leading creative, analytics and optimisation platform...

PK4 Media Partners with Are You a Human to Ensure Impressions Are Viewed by...

Company Integrates The Verified Human Whitelist™ LOS ANGELES, CA – PK4 Media, a cross-platform technology company, announced it has partnered with Are You a Human...

Maxifier Working With The Atlantic to Offer Viewability and Performance Uplift

NEW YORK, NY -  Maxifier, the leader in total performance optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to...

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