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Adap.tv Launches Industry’s First Certified Viewability For Video Advertising

New offering boosts buyer confidence with independent verification London - Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video...

Integral Ad Science Announces Industry’s First Pre-Bid Fraud Detection Solution Enabling Brands to Avoid...

Integrations with Partners Include Turn and Over 15 Others NEW YORK, NY - Integral Ad Science, the technology company dedicated to ensuring brand safe and high...

Adap.tv: Where next for online video advertising?

The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.

Brand Awareness is Primary Goal of Online Video Advertising for 62% of Agencies

Adap.tv and Admonsters research points to shift in perception of online advertising and highlights the challenges 86% of UK advertising agencies purchased digital video inventory...

spider.io is The First to Measure the Viewability of Iframed Ads across All Major...

spider.io provides the first service that demonstrably measures ad viewability across all major browsers, ad exchanges, ad networks and ad servers, even when the ad impressions are served in unfriendly (cross-domain) iframes. In particular, spider.io’s technology is the first to be able to measure the viewability of iframed ads across Chrome and Safari browsers.

YuMe Enhances Its Placement Quality Index With Brand Safety Metrics

Offers Brand Marketers an End to Site List Parity by Indexing the Value of All Video Advertising Inventory Across All Metrics That Drive Brand...

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

DoubleVerify Powers Viewability Solution for Brand.net Advertiser Campaigns Maximizing Impressions

Brand.net and DoubleVerify Collaborate to Advance Industry 3MS Initiative New York and San Francisco, Calif. – DoubleVerify and Brand.net, a Valassis (NYSE:VCI) Digital Company, have announced an...

comScore vCE Reaches Milestone with Completion of 4,000th Client Study

vCE Boasts Wide Adoption Among Leading Advertising Agencies RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the...

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