Tremor Video Announces First-of-its-Kind Real-Time Viewability Optimization Partnership with Integral Ad Science
NEW YORK - Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace that provides buyers and sellers with software for video ad effectiveness, announced it...
DataXu Launches Pre-Bid Viewability Offering
Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising
Boston, MASS. – DataXu, a leading provider of programmatic...
Viewability Campaigns Result in View Time Uplift of 170% Reveals Widespace
Following the launch of its viewability offering in 2015, Widespace unveils the results from recent campaigns.
Key insights include:
• When comparing impressions that qualify as...
DataXu Launches Pre-Bid Viewability Offering
Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising
Boston, MASS. – DataXu, a leading provider of programmatic marketing...
Genesis Media Unveils Adaptive Formats for Unparalleled Levels of Viewability
NEW YORK - Genesis Media, the industry's first and only predictive analytics platform creating the most viewable ad experiences in highly engaging content, announced...
New Research Uncovers the Limits of Viewability
New research from real-time advertising experts, Quantcast, reveals 97% of European inventory is not available at 80%+ viewability goal
Key Findings:
Only three percent of European...
Valassis Digital Joins New Integral Ad Science Program
New Program Certifies Viewability, Optimizes Transparency and Quality for Customers
LIVONIA, Mich. - Valassis, a leader in intelligent media delivery, affirmed the value it places...
Conversant Partners with Integral Ad Science for Third-party Viewability Verification
Conversant, the leader in personalized digital marketing, announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns.
“Conversant has...
Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video...
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle &...
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