Monetization Strategy

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for ad placements on their web sites to enable inventory and package optimization. As the digital advertising industry moves rapidly toward a viewable impression standard, Digital Analytix Monetization empowers publishers with data-driven insights that help them deliver not only the transparency and improved performance that advertisers demand, but also an enhanced user experience for their readers.

Yahoo! (NASDAQ:YHOO) and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

DeviantART, Inc., a privately held company and top-ten social network by traffic, makes strategic hire, appointing ex-Google employee Daniel Bornstein as Vice President of Direct Advertising Sales

Triad Retail Media has selected Krux to power its consumer data and targeting services for the world’s leading e-commerce sites. Krux’s cloud-based infrastructure helps companies like Triad analyze consumer Web data with new levels of precision and turn those insights into action. With the Krux data management platform, Triad will be able to deliver Web experiences that are more relevant, more valuable, and more secure for retailers, brands, marketers, and consumers alike.

SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that First Call™ has seen more than 50 publishers start to use the service since its launch in February. This increase in publishers has added an average of 40 million daily impression opportunities into the SpotXchange market enabling advertisers to maximize the reach of granularly targeted campaigns and publishers to achieve higher CPMs.

Ben Lindquist, a key technology architect of Right Media’s exchange later sold to Yahoo, has joined AdJuggler, Inc. as its Vice President of Technology. AdJuggler Inc. is a fast-growing provider of SaaS-based digital ad management technology and monetization services for publishers, media companies, and ad networks. While at Right Media, Mr. Lindquist was responsible for the design and deployment of Right Media’s distributed data handling and reporting capabilities, scalable to more than 100,000 impressions per second.

Sergey Khabarov, who has extensive experience as a founder and executive management member with successful technology companies, has been named General Director of Net Element-Russia, a Russian subsidiary of Net Element (OTCQB: NETE). In this role, Khabarov will oversee business and product development, new business acquisitions and management of Russian operations. He will be based in Net Element’s Moscow office.

Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced today the appointment of Mark Yackanich as its new CEO. Concurrently, the board of directors has appointed interim CEO and Co-Founder Andrew Reis as Chairman of the Board.

The Los Angeles Times Media Group (LATMG) today announced it has named Brad Agens as Senior Vice President, Digital Sales, reporting to EVP Advertising, Michael J. Tannourji. Agens’ hire signifies the company’s continued focus on digital revenue growth for its properties, including latimes.com, the nation’s #3 newspaper website with more than 16 million monthly unique visitors. He joins the ad sales team headed by the newly appointed Tannourji to develop and sell multimedia content and products that complement LATMG’s print portfolio.