Monetization Strategy

Airpush (www.airpush.com), the 2nd largest ad network for Androidtm, today posted new developer payout numbers of more than $2 million during the month of July alone. This represented the largest and most productive month yet for the rapidly expanding mobile ad network. In order to continue this dramatic growth for the app developer community, Airpush also unveiled its newest SDK, which brings with it the industry’s most advanced mobile advertising capabilities.

Digitalsmiths, the leader in personalized video discovery technology, today announced enhancements to its Seamless Discovery platform that enable service providers, content providers and consumer electronics manufacturers to easily tailor content discovery experiences around their business requirements and revenue goals.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a white paper entitled “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics.” The white paper examines the ways in which the current oversupply of online ad inventory is weighing down the economics of the industry and inhibiting the flow of marketing dollars to the digital medium.

Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, achieved the largest year over year growth in the top 20 U.S. Internet Properties according to comScore’s June 2012 Media Metrix.

iQU, an industry leader in gamer data and analytics, today announced the launch of its U.S. operations in Los Angeles, CA, and the hiring of gaming and advertising veteran Jeannette Weinstein as its U.S. CEO. With data on more than 200 million gamers, iQU will enable U.S. game developers, website publishers and advertisers to increase revenues from the online gaming industry’s projected $100 billion market value by 2015.

Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.

AdJuggler, Inc., the industry leader in high performance, SaaS-based digital ad management systems, announced today the expansion of its Exchange Media Program (EMP) to include direct bidding into PubMatic’s Sell Side Platform (SSP) and its more than 40 premium demand sources.

Inuvo®, Inc. (NYSE MKT: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced today the initial rollout of an additional display ad unit on the alOt homepage. The new ad unit was launched in response to advertiser demand for the Company's high click-through rate display advertisements.

Adzerk's core mission is to help publishers get the most revenue from the great content and resources they are creating. We do that through the adOS platform which is built to make optimizing both direct sold inventory as well as ad networks and remnant sources like Rubicon and Pubmatic as easy as possible. The adOS platform is at it's core an ad serving platform that aims to be the fastest, easiest to use, and most flexible platform available on the market.