Monetization Strategy

Disney/ABC Television Group's Digital Media team has signed an agreement with video technology company, FreeWheel, to manage its advertising and monetize its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com.

FreeWheel, the video technology company serving enterprise-class entertainment companies, today announced the expansion of its Advisory Services business unit that will work with existing customers and other large entertainment companies to optimize their professional content business formaximum profitability.

The Cannes Lions has selected the Interactive Advertising Bureau (IAB) and its IAB Mobile Marketing Center of Excellence to chair a first-ever all-day forum devoted to the topic of “Creativity in Mobile Advertising” at its annual International Festival of Creativity.

WebCollage Inc., the industry-leader in publishing rich product information to retailer websites, today announced that Epson America, Inc. has renewed its content syndication agreement with the company for a fifth consecutive year. The agreement enables Epson to manage real-time, automatic content updates for hundreds of its products across a network of retail websites, assuring a consistent and intact branded shopper experience throughout the online retail channel.

clickTRUE, an online consulting firm specialising in Search and Conversion strategies to help brand owners strategise, design and build compelling web experiences, is now certified as a Yahoo! Platinum Search Marketing Agency Ambassador for Southeast Asia region.

The Rubicon Project, the leading digital advertising technology company for the comScore 500, today has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Project’s real-time trading platform, REVV, comScore 500 publishers and ad buyers will have a single platform and marketplace for buying and selling of both display and mobile ad inventory.

Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, showcased a stellar line-up of original video for its monthly global audience of 700 million users at its Digital Content NewFront event today in New York City. Top Hollywood talent and industry leaders such as Tom Hanks, Anthony Zuiker, Ben Sherwood (ABC News), Bob Bowman (MLB), Ken Marino, Fabio Vivani (Top Chef) in addition to surprise guests, took part in Yahoo!’s event.

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced partnerships with publisher-side ad servers that will be integrated through PubLink, the company’s enterprise app marketplace for publishers.

Swoop, a service that seamlessly integrates relevant information about products and services -- at times in the form of sponsored content or advertising -- into web content, today announced that the company is providing its innovative service to leading online food and lifestyle publishers, including: Cooking.com, iFood.tv and a number of food blogs including CinnamonSpiceandEverythingNice.com and Drinkoftheweek.com. Swoop helps publishers increase engagement with users by providing consumers with relevant information – integrated directly into website content – which they would normally seek in a secondary search, or may not have even known was available. As a result, publishers enjoy the benefit of keeping users more engaged and on their sites longer.