Monetization Strategy

Magnetic and Tumri's Deep Technical Integration Enables the Only Offering in the Market That Allows Retailers to Combine Fast, Precise and Seamless Site Re-Targeting...

Consumers ‘Keep’ Ads of Their Choice With a Simple Click - Personal ‘Keeper™’ Gives Consumers Absolute Control to Engage With Online Ads on Their...

CONTEXTWEB Changes Name of Largest Independent Ad Exchange to Focus and Simplify the CONTEXTWEB Brand NEW YORK - CONTEXTWEB, Inc., which created the ADSDAQ Ad...

Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement...

Acquisition Strengthens Komli Media’s Position Across Key International Markets MUMBAI, India - Komli Media (http://komli.com), Asia Pacific’s leading digital media network platform, announced that it...

New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring...

Opportunities on Owned and Operated Network Integrate Brands Where Millions of Consumers Make Food-Related Choices Every Month SANTA MONICA, Calif. - Demand Media, a leading...

ST. LOUIS - Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move...

New Solbright Digital Media Index Finds 2010 Revenue and Impressions Rising Strongly from 2009 NEW YORK - The premium display advertising market will continue to...