VlogBox Selects Publica to Power CTV Header-Bidding Globally
VlogBox, a CTV channel development, content distribution, and monetization platform that brings together leading content creators, has partnered with Publica, a leading connected TV...
AudienceRun Partners with ID5 to Increase Publishers’ Monetization in Cookieless Environment
The collaboration allows AudienceRun to increase the value of its publishers’ inventory
New York, Paris and London – AudienceRun, a technology and monetization solution for...
Global Attention Platform Amplified Intelligence Expands Into EMEA With New UK Office
Unruly VP Nigel Ashton and Accenture Interactive’s Rod da Rosa to head up new London hub as leader in measurement of online attention steps...
LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth
LONDON & NEW YORK -- LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as...
CreatorIQ Named Official TikTok Marketing Partner
Partnership Gives Brand and Agency Customers Direct Access to First-Party TikTok Creator Marketplace Performance and Audience Metrics Through the CreatorIQ SaaS Platform
LOS ANGELES --...
Pubmatic and MiQ Solutions Average 65% Reach Over Cookie-Powered Campaigns
PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI
REDWOODCITY, Calif. - PubMatic (Nasdaq:...
USA TODAY Launches 34th Ad Meter Competition
Presented by Kia, the annual program gauges consumer sentiment about Super Bowl LVI commercials
MCLEAN, Va. -- USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), launched...
Finding Scale and Relevance in CTV – Introducing Illuma Compass
Illuma Technology this week introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by...
TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300...
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