Over a Third of Consumers Ignore Ads Due to Irrelevant Content Yet One in...
· More than a quarter (26%) of consumers pay attention to ads if the information is relevant to them and their local area
· Over a third...
Nexstar Acquires The Hill, a Leading Independent Political Digital Media Platform, for $130 Million
The Hill’s Unbiased Political News Platform Complements Nexstar’s
Leading Local News Operations and National Cable News Network, NewsNation
The Hill Attracts More Unique Visitors Than Any...
Tappx Acquires PlayOn Content to Boost Publisher Video Strategies
Barcelona, Spain - Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content,...
RTB House Achieves TAG Certified Against Fraud Seal
Trustworthy Accountability Group Awards RTB House with TAG Certified Against Fraud Seal for Setting High Standards to Combat Fraud in Digital Advertising
RTB House, a...
Admixer to Join Other Leading Industry Players at Upcoming Adsider Live/Programmatic Spend Event
The online conference for marketing and media buying specialists will tackle the key issues facing the industry today, including how to combat ad fraud
London,...
Adnami Continues Expansion With Head Of Marketing Announced
Plus, Steph Miller promoted to UK MD following period of exceptional growth for the tech specialist
Copenhagen, Denmark: Tech company Adnami announces two notable changes...
Cavai Further Bolsters Its Team With the Appointment of a Group Agency Director as...
London: Cavai the leading conversational advertising cloud, today announces the appointment of Attique Rehman who joins the business as Group Agency Director.
Attique was most...
VideoAmp Hires Tony Fagan as Chief Technology Officer to Accelerate Innovation of Measurement and...
LOS ANGELES -- Software and data platform, VideoAmp, today announced Tony Fagan as Chief Technology Officer, a newly created role for the company. Fagan will...
Xandr Launches Monetize TV
Platform accelerates audience-based selling and buying for TV advertising
NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...
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