JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering
The acquisition expands the JW Player’s video platform capabilities to include subscription management and audience insights
NEW YORK -- JW Player, the leading SaaS video...
Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design, Develop, And Optimize...
CAMBRIDGE, Mass. -- Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The...
Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
NEW YORK -- Yahoo announced an integration with Scope3 to offer carbon neutral...
WPP Acquires Fēnom Digital
LONDON -- WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
“Expanding our business in...
New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV
“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions
76 per cent of Canadians are now TV streamers, and 18 per...
MiQ Named to Ad Age Best Workplaces 2023 Award
Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry
NEW YORK -- MiQ, the world’s largest...
Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts That Pose Privacy...
Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral
NEW YORK -- Sourcepoint, the data...
Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate
Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn
ATLANTA & INDIANAPOLIS -- Terminus, the leading...
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