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Lotame Partners with Vizu and Amplify to Measure the Value of Advertising on Social...

Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK - Lotame, a platform enabling targeted advertising...

Ad Ops Daily Briefs: February 10 2009

- Introducing Google Earth 5.0 Google Inc. (NASDAQ:GOOG) announced the launch of ocean in Google Earth, a new feature that enables users of Google Earth...

TargetSpot Ranks Number One in comScore Arbitron Radio Ratings of Internet Radio, Reporting Over...

Nation’s largest internet radio advertising network, representing thousands of stations nationwide, continues to expand its listener base, enabling advertisers to deliver broad, national, regional...

AOL’s MediaGlow Announces Valentine’s Day Coverage

Coverage Across the AOL Network Includes Original Content, Buying Guides, Quizzes, Photo Galleries and More NEW YORK - MediaGlow announced its extensive coverage plans across...

IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface...

“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK - The Interactive Advertising Bureau (IAB)...

It’s Official: GoDaddy.com Ranked as the #1 Super Bowl Commercial

Go Daddy’s Ad is “Most-Watched” – Last-Minute Gamble to Buy NBC’s Final Slot Pays Off SCOTTSDALE, Ariz. - Go Daddy, the world’s dominant Web hosting...

Lyris Executives to Present at the 2009 Email Evolution Conference

CMO, Blaine Mathieu and Communications Director, Erick Mott to Address Audience on Leading Online Marketing Strategies 2009 Email Evolution Conference Booth #204 EMERYVILLE, Calif. - Lyris, Inc.,...

AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com

New Multi-Faceted Deal Expands to Include Multiple Digital Solutions NEW YORK - AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for...

New Media Research Expert Mimi Ito to Keynote Technology Luncheon at NAB Show

WASHINGTON - Renowned digital media research scientist Mimi Ito will keynote the NAB Show Technology Luncheon, exploring how people use new digital media and...

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