Ad Ops Daily Briefs: February 6 2009
- Demandbase Wins AlwaysOn OnMedia 100 Award
Demandbase, a leading provider of B2B customer acquisition solutions, today announced that it has been named a 2009...
WPP and Omniture Launch Partnership to Improve Marketing ROI
Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in...
Shopit Launches the Shopit Media Ad Network
Shopit introduces its highly targeted ecommerce advertising network to social communities across the internet
LOS ANGELES - Shopit, best known for its ecommerce enabling tools...
Optimus Launches Winning “Done” TV Ad Based on Contest Seeking Young Chicago Creative Talent
Smart, original spot airs in 11 Chicago regions
CHICAGO - Leading production and post production house, Optimus, announced that it has completed and aired “Done,”...
Marketers Harness the Power of Social Media with Lyris HQ
New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI
OMMA Social
SAN...
Ad Ops Daily Briefs: February 5 2009
- Report Reveals One in Six Ads During Football Broadcasts Inappropriate for Kids
“…I wasn’t too happy with ads for erectile-dysfunction drugs popping up every...
Burst Media Appoints Jim Garrity to Board of Directors
Former Wachovia CMO Brings Extensive Marketing and Brand Experience to Board
BURLINGTON, Mass. - Burst Media, a leading provider of advertising representation, services and technology...
PubMatic Enhances Dynamic Default Optimization Technology That Helps Publishers Generate More Revenue From Default...
PubMatic Issues White Paper Detailing New Technology
PALO ALTO, Calif. - PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers,...
Incisive Media Forms Legal Business Solutions Division; Promotes Iredell to Head New Group
NEW YORK - Incisive Media, a global leader in specialized business news and information, announced the formation of the Legal Business Solutions Division and...
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