Ad Ops Daily Briefs: February 5 2009

Report Reveals One in Six Ads During Football Broadcasts Inappropriate for Kids
“…I wasn’t too happy with ads for erectile-dysfunction drugs popping up every 15 minutes whenever I watched a football game with my daughters in the room.” –– Barack Obama, The Audacity of Hope, 2006
After listening to complaints from scores of fed-up parents, Common Sense Media released a report today on the content of ads shown during NFL broadcasts. The report, Broadcast Dysfunction: Sex, Violence, Alcohol and the NFL, looked at ads in more than 50 games from this season and found it was impossible to watch a single game without coming up against sex, violence, or Viagra®.
“Nearly 5.3 million kids watch football each week,* yet one in six of the ads shown during the broadcasts features content that’s wildly inappropriate for kids –– that’s every other commercial break, ” said founder and CEO of Common Sense Media, James Steyer. “The game of football is great fun for families, but it can be really awkward for parents when they have to explain erectile dysfunction on a Sunday afternoon, or have to dive for the remote during violent promos for network shows. I know we speak for millions of football fans and parents everywhere when we say this situation is really getting ridiculous.”

ValueClick to Announce Fourth Quarter 2008 Results on February 12
ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its fourth quarter and fiscal year 2008 financial results on Thursday, February 12 at approximately 4:05 p.m. ET.
At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results.
Analysts and institutional investors may obtain the conference call dial-in information through StreetEvents ( or ValueClick’s Investor Relations department at (818) 575-4677. The live Webcast of the conference call will be available on the Investor Relations section of