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Report Signals Tougher Standards on Harmful Gender Stereotypes in Ads

A new report, Depictions, Perceptions and Harm, published today by the Advertising Standards Authority (ASA) provides an evidence-based case for stronger regulation of ads that feature stereotypical...

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

IAB Tech Lab Launches Assault on Illicit Advertising Inventory

New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions Association Intensifies War Against Untrustworthy Supply Chain NEW YORK - The IAB Technology Laboratory announced a new...

AdSpecs.io Finalizes Publisher Beta; Formally Launches Open Media Catalog To “Clean Up The Ad...

LOS ANGELES, CA – Responding to demands by advertisers for more transparency and efficiency in the digital media supply chain, AdSpecs.io has created an...

Adslot Completes Integration with Lotame Data Exchange

Adslot the leading global innovator of digital media workflow and trading technology, today announced it has completed a live integration with audience data from...

AOL Chooses AudienceProject as Nordic Data Partner

- A new partnership between AudienceProject and AOL allows advertisers and agencies to target audiences delivered by AudienceProject in ONE by AOL. - Programmatic advertising...

zvelo Allows Page-Level Insight Into Bot and Low Quality Traffic

Release of Comprehensive Page-Level Traffic dataset provides industry-leading granularity for fighting back against ad impressions from bots and undesirable traffic Greenwood Village, Colorado – zvelo...

Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web...

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences WASHINGTON & BRUSSELS - The Coalition for Better Ads released initial Better Ads...

Adblock Plus Parent eyeo Announces Members of Independent Acceptable Ads Committee

eyeo, parent company of Adblock Plus, today officially announced the first members of the Acceptable Ads Committee (AAC), an independent group which will take...

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