Press Releases

The Rubicon Project, the leading advertising technology company for the comScore 500, welcomes Brian Pike, the former Chief Technology Officer for Ticketmaster, one of the world’s largest and most complex exchanges, as Chief Technology Officer at the Rubicon Project. Also joining the Rubicon Project executive team are former Ticketmaster Deputy General Counsel Victoria von Szeliski as General Counsel and former Yahoo VP of Product Management John Slade as SVP of Product Management.

Ybrant Digital, the leading global digital marketing company announced that it has entered into an agreement to purchase PriceGrabber,LowerMyBills, and ClassesUSA.com.

Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced its prominent rankings in a new report from Advertising Age magazine. The Agency Report 2012 places Merkle among the leaders in its CRM/Direct Marketing Agency rankings, both at the global and U.S. levels. Merkle received additional distinction among the World’s Top 50, ranking overall agency services worldwide. The rankings were published in the April 30 issue ofAdvertising Age magazine (www.adage.com). The magazine’s annual report ranks marketing and advertising companies according to their 2011 revenue.

ValueClick Media, a division of ValueClick, Inc. (NASDAQ:VCLK), announced the launch of its new digital video ad platform, ValueClick Video. Armed with industry leading targeting capabilities and optimization technology, ValueClick Video empowers advertisers to effectively reach and engage their audiences in a medium that is expected to become a major component of interactive advertising.

ADmantX, a unique Web service that offers spot-on ad targeting using the most advanced semantic processing on the market, today announced that the company's advanced contextual targeting data is now available through AppNexus, the world leader in real-time advertising technology. New advanced contextual analytics for ad targeting, such as those offered by ADmantX, are a hot commodity as advertisers and publishers look to meld big data with real-time bidding capabilities.

announced that it is launching a suite of social media marketing tools through its new division, Avatar Social Media Agency. These tools will allow its clients an easy and effective solution to add social networks such as Facebook, You Tube and Twitter to their marketing program.

Nielsen, a leading global provider of information and insights into what consumers watch and buy, announced the launch of its innovation hub in Singapore. NielsenLAB, the first-of-its-kind innovation hub in Asia, will develop and leverage cutting-edge technologies and methodologies in neuroscience, shopper technology and measurement science to fuel consumer and market insights for companies working to reach consumers in Asia.

The mythical Lycos Inc., headquartered in Waltham, Massachusetts, announced the appointment of Rob W. Balazy as its CEO. Lycos is owned by Indian media group Ybrant Digital since 2010.

ERPLY, the leading provider of cloud-based POS software, has announced a major partnership with PayPal to provide businesses from single to multi-store a new way to accept mobile payments and manage business operations. Consumers can simply “check-in” to their favorite stores accepting PayPal on their smart phone, triggering their PayPal data and picture to be sent securely to the store’s register.