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WPP Digital Invests $5 Million in Buddy Media NEW YORK - WPP (NASDAQ: WPPGY), the world’s largest communications services group, and Buddy Media, the Facebook...

Study Offers New Insights into Email Usage, Facebook Fan Value and Twitter INDIANAPOLIS - A new study released by ExactTarget and CoTweet finds that consumers’...

Newspaper website video surges with 65 percent growth; Facebook on track to be second only to Google for video referral traffic by year’s end Brand...

Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media RESTON, VA – comScore, Inc....

“My TargetWeekly” Offers Deal Alerts, Shopping Lists and Mobile Integration MINNEAPOLIS - As part of its continuing innovation to make shopping meet the needs of...

Brand Executives Say Online Communications a Must in Generating Consumer Loyalty, but Many Question Value of Social Networking SAN DIEGO - Tweeting and Facebooking may...

Results from a recent “Invoke Live!” study among 300 social networkers show that consumers clearly expect their favorite brands to be social media active...

Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI- CHICAGO - JB Chicago, a Chicago-based integrated marketing...

Research Identifies Motivations for Consumers 'Layering' Online Interactions INDIANAPOLIS - A new study released by ExactTarget finds nearly 40 percent of consumers turning to Facebook...