Facebook App No Longer Indispensable for Most Mobile Users as Instant Messaging Gains Momentum
Research reveals evidence of reputational damage to Facebook
One third of users in the UK have considered to stop using Facebook
Number of...
Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement
The new solution drives optimization success for gaming app developers
SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...
Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...
“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...
Aisle Rocket Launches Incremental Lift Tool for Facebook Advertising
FaceLift Yields 10x Performance by Optimizing Facebook Campaigns at the Audience Level for Greater Efficiency
CHICAGO – Aisle Rocket, a growth-driven marketing agency that unifies creative...
Facebook and YouTube Account for 49% of Online Video Ad Revenue in 2020
LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online...
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2
The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according to Emplifi. The unified...
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