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StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads

Integration brings retailers closer to unified commerce, with StitcherAds’ customers now attributing up to 27% of in-store purchases to paid social media engagement AUSTIN, Texas...

Brandzooka Acquires Social Ad-Optimization Platform AdJelly

Self-Service Programmatic Ad Platform Fuller Democratizes Digital Advertising BOULDER, Colo. - Brandzooka, the fastest growing self-service programmatic ad platform, has acquired AdJelly, the ad creation, deployment...

Nearly Half of UK Adults Polled Intend to Activate New Personal Data Rights

15 per cent intend to activate new rights in May 2018 as the law is ratified MARLOW, UK – Nearly half (48 per cent) of UK...

SRAX Launches Boosted Facebook Post Tool in SRAX Social

LOS ANGELES – SRAX (NASDAQ: SRAX) announced the launch of a new SRAX Social tool for digital marketers and content owners to create posts and...

Google and Facebook Increasing Value for Advertisers Through Marketing Mix Modeling, Says Quantzig

Quantzig's marketing analytics solutions optimize marketing campaigns and improve ROI. LONDON - Marketing mix modeling (MMM) is a statistical tool that is growing in popularity...

Acxiom Partners with Pinterest for Enhanced Insights on Campaign Effectiveness

Linking Acxiom Advertiser Transaction Data with Pinterest Campaign Exposures Enables Robust Closed-Loop Measurement and Reporting CONWAY, Ark. - Acxiom® (Nasdaq: ACXM), the data foundation for the...

Acxiom Enhances People-Based Targeting for Marketers on LinkedIn

Product Integration Offers Unique People-Based Marketing Solution on LinkedIn CONWAY, Ark. - Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, announced a product...

Nosto Brings Personalized Advertising to Instagram

NEW YORK - Nosto, the industry leading personalization solution, has made its Instagram offering publicly available. The new feature allows online retailers to easily...

VidMob Awarded Facebook and Instagram Marketing Partner Badges

The largest video creation marketplace integrated into Facebook & Instagram, enabling brand marketers of all sizes to create video content at scale NEW YORK - VidMob,...

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