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Consumers Pushing Companies into Social Media

Results from a recent “Invoke Live!” study among 300 social networkers show that consumers clearly expect their favorite brands to be social media active...

JB Chicago Launches Industry’s First Social Media Tool to Drive and Measure ROI

Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI- CHICAGO - JB Chicago, a Chicago-based integrated marketing...

Twitter Still Largely Untapped Opportunity for Brands to Engage with Consumers

New research from 360i reveals striking contrast between consumer and marketer usage of Twitter NEW YORK – 360i, a full-service digital marketing agency, today shared...

Study Finds More Than One Third of Consumers Turn to Facebook, Twitter to Engage...

Research Identifies Motivations for Consumers 'Layering' Online Interactions INDIANAPOLIS - A new study released by ExactTarget finds nearly 40 percent of consumers turning to Facebook...

AdGent 007 Launches Tweetology Widget for iPad

Tweetology Replaces tweetedia as Major Social Media Brand Palo Alto - AdGent 007, the only global media and technology company to provide both audience delivery...

Yahoo! Accelerates Social Momentum

Integrates Facebook Globally Across More than 15 Yahoo! Sites SUNNYVALE, Calif. - Continuing its commitment to be the center of people’s online lives, Yahoo! Inc....

Yahoo! Gets Its Game on with Zynga

Partnership Weaves the Web's Most Popular Social Games throughout Yahoo! SUNNYVALE, Calif. - Yahoo! Inc. (Nasdaq:YHOO), announced a partnership with Zynga that will integrate Zynga’s...

Social Media Metrics: How to Measure and Optimize Your Marketing Investment Is the Only...

DUBLIN - Research and Markets has announced the addition of John Wiley and Sons Ltd's new "Social Media Metrics: How to Measure and Optimize...

Turn Your Twitter Habit into an iPad at ad:tech San Francisco

Tweet a picture of you with Advertise.com’s iPad and it could be yours! ad:tech San Francisco 2010; Booth No. 5869 SAN FRANCISCO - Advertise.com, a premier...

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