Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution
Clarivoy partnership would mark the first of Effectv’s measurement offerings across verticals in new Suite of Attribution Solutions
NEW YORK -- Today Effectv, the ad...
The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it...
‘The Efficiency Curve’: Finding the Optimal Balance Between CTV and Linear TV Investments
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a pivotal study titled...
Stackline Partners with Gigi to Enhance Multi-Retailer Attribution and Audience Building Capabilities for Streaming...
This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV...
VideoAmp Renews Measurement and Currency Partnership with Paramount Global
NEW YORK -- VideoAmp, a media measurement company transforming advertising, today announced an extension of their long-term partnership with Paramount Global that continues to...
Roku the First Publisher to Launch Innovid Harmony Reach and Frequency, Driving Optimized Reach...
Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes
NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery,...
Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category
Universal Ads to Empower Marketers of All Sizes to Easily Purchase Scalable, Performance-Driven Video Ad Campaigns Directly from Premier Media Companies
Launch Partners Include A+E,...
Roku Unveils Data Cloud Collaboration Suite
New data solution suite maximizes scalable precision for TV streaming investments for advertisers and publishers
Partners at launch include Innovid, iSpot.TV, OMG, PMG, and Yahoo...
Simulmedia Hires TV and CTV Ad Research Pioneer Jonathan Steuer as Chief Scientist
Jonathan Steuer, new Simulmedia Chief Scientist, to spearhead long-term vision and strategy for the company’s scientific efforts, ensuring Simulmedia remains at the forefront of...
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