TV & Cable Advertising

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media companies who want to understand the accuracy of multi-platform ad campaign delivery, vCE MP quantifies the total combined advertising reach across platforms and incremental reach of each medium for a given campaign. Campaign reporting includes multi-platform person-based measures of demographics, reach/frequency and GRPs, establishing a metrics standard that is comparable across media channels.

Collective is building upon TV Accelerator’s successful campaigns with over 80 top marketers by introducing TVA Channels, a new innovative version of TVA that lets marketers easily target high-demand viewers, such as the audiences of the top broadcast primetime series, including American Idol, The Big Bang Theory, Dancing With the Stars, Undercover Boss, The Amazing Race 20, NCIS, The Good Wife, Blue Bloods, Touch, Survivor: One World.

Key to Doritos Three-Year Super Bowl Ad Domination MOUNTAIN VIEW, Calif. - Information from Ace Metrix®, the new standard in television and video analytics, shows that...

Will Provide Demographic Data for Tablet and Smartphone Media NEW YORK - Nielsen and ABC announced the network’s participation in Nielsen’s first-ever trial to expand its...

Launches Open Access Project with Data on +100 National TV Ad Campaigns NEW YORK - Simulmedia, a pioneer in audience-based television ad targeting, today at...