Marketing Architects Builds Annika Audience™ for Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend.
MINNEAPOLIS -- TV advertising...
TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers...
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming...
FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships
Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions...
Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk
Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment...
Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its Spanish...
FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience
LOS ANGELES -- Estrella Media, the transformative Spanish-language media company serving...
Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail...
Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person SXSW activation
SAN JOSE, Calif. -- Roku, (Nasdaq: ROKU) the...
Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local...
NEW YORK -- Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising...
New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
Featured
Sponsored
Advertisement