Time Warner Cable Selects OpenTV’s Ad Management Technology
Leading Cable Operator to Deploy OpenTV EclipsePlus in All of Its Regional Operating Centers in the Continental U.S.
SAN FRANCISCO - OpenTV Corp. (NASDAQ:OPTV), a...
RE/MAX Dominates Share of Voice in TV Advertising
First quarter results put RE/MAX Above the Crowd once again
DENVER - At a time when competitors are cutting back on spending and even canceling...
New TRA Data Reveal the Undiscovered Targeting Key to Sales-Effective Television Advertising
Targeting TV shows watched by “Heavy Swing Purchasers” delivers 70 percent higher ROI versus traditional demographics
NEW YORK - TRA (http://www.traglobal.com), the media and marketing...
NABET-CWA to Protest at NBC Universal “Upfront Advertisers Fall Preview Gala” Tonight
Union Condemns Company Attempts to Outsource Work, Cut Quality Jobs
NEW YORK - Members of the National Association of Broadcast Employees and Technicians-CWA will stage...
Bid4Spots Launches New Cable TV Advertising Marketplace, First to Organize Cable Advertising Nationwide Down...
Responding to Market Demand, Bid4Spots Opens Up Cable TV Advertising for Businesses of All Sizes; Addresses the Half-Billion Dollars in Unsold Inventory, Giving Cable...
Advertising in the DVR Age – The Strategic Response of Advertising Executives to DVR...
DUBLIN - Research and Markets has announced the addition of the "Advertising in the DVR Age - The Strategic Response of Advertising Executives to...
Adstream Enables Latin America
Digital Delivery Network Connects Advertising Community
LONDON - Adstream, the global leader in digital asset management and distribution solutions for the advertising industry, announced expansion...
TVN Entertainment and BlackArrow Partner to Enable Dynamic VOD Advertising Workflow
Joint Offering to Resolve Challenges Inherent in Asset- and Campaign-Management to Accelerate Deployment of Dynamic VOD Advertising
LOS ANGELES & SAN MATEO, Calif. - TVN,...
14 Firms Participate in Addressable Advertising Interoperability Event Held at CableLabs
LOUISVILLE, Colo. - CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories here. The...
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