Roku Unveils Data Cloud Collaboration Suite
New data solution suite maximizes scalable precision for TV streaming investments for advertisers and publishers
Partners at launch include Innovid, iSpot.TV, OMG, PMG, and Yahoo...
Simulmedia Hires TV and CTV Ad Research Pioneer Jonathan Steuer as Chief Scientist
Jonathan Steuer, new Simulmedia Chief Scientist, to spearhead long-term vision and strategy for the company’s scientific efforts, ensuring Simulmedia remains at the forefront of...
New AdTech Report Shows the Impact of AI on Creative Ad Production
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025...
Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond
NEW YORK -- Innovid (NYSE:CTV), an independent...
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One
NEW YORK -- Innovid (NYSE:CTV),...
VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming...
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in...
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices...
Marketing Architects Builds Annika Audience™ for Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend.
MINNEAPOLIS -- TV advertising...
TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...
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