New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities
BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution
DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV
New solution helps...
LightBox TV Appoints Sam Finegan as SVP Demand
LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand. In this...
Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV
BENTONVILLE, Ark. & SAN JOSE, Calif. -...
Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement
The VlogBox Get-Together webinar will be held on 31 May, at 12 PM EDT and will focus on strategies designed to make targeting more...
CTV Emerges as Europe’s Leading Video Platform for Ad Attention: New Research from ShowHeroes...
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and...
Xandr Launches Monetize TV
Platform accelerates audience-based selling and buying for TV advertising
NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...
AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV...
Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars
NEW YORK & LEXINGTON, Ky. --...
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