67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV
New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...
TVSquared Teams Up with Experian to Power TV Ad Measurement and Deliver Audience Insights...
Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation
NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement, announced today...
Aniview Unveils CTV, OTT to Boost Brands’ Revenue Through Its Platform
New York – Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils the Connected TV (CTV) and Over-the-Top (OTT) capabilities available...
CTV Advertising Platform Publica appoints Ben Antier as CEO
Palo Alto based CTV advertising platform Publica today announced Ben Antier would move into the role of CEO.
Antier, who co-founded Publica in 2016 and...
Univision Acquires Largest Spanish-Language Ad-Supported Streaming Service, VIX
VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management
MIAMI -- Univision Communications Inc., the...
TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV
Independent Platform Provides Cookie-Less 1:1 Deterministic Solution to Measure the Effectiveness of Linear, Addressable& OTT/CTV Across Any Device
NEW YORK & EDINBURGH – TVSquared announced...
Unruly Launches New Self-Service Tools for CTV and OTT Publishers
Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue
LONDON – Leading video...
Tremor International Soars to 127% Revenue Growth in Fast-Emerging CTV Space
CTV revenue in Q4 2020 is the highest in company’s history with continued growth expected in 2021
LONDON, SYDNEY, SINGAPORE -- Tremor International (AIM: TRMR),...
Samba TV Announces Real-time Picture Quality Innovation Powered by Artificial Intelligence for Gaming, Movies,...
The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken
Samba TV, the leading provider of global TV data and audience...
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