Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement
The VlogBox Get-Together webinar will be held on 31 May, at 12 PM EDT and will focus on strategies designed to make targeting more...
CTV Emerges as Europe’s Leading Video Platform for Ad Attention: New Research from ShowHeroes...
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and...
Xandr Launches Monetize TV
Platform accelerates audience-based selling and buying for TV advertising
NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...
AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV...
Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars
NEW YORK & LEXINGTON, Ky. --...
Xandr Introduces First of Its Kind Forecasting and Analysis Across CTV and Linear Addressable
Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale
NEW YORK -- Xandr today announced the launch of...
Vlogbox and Echelon Studios Connect With the US Cordcutters and Double the Audience
Always hungry for arresting movies, viewers search for other video landscapes that go beyond traditional cable. Almost 30% of cable TV subscribers intended to...
Adgile Prepares to Launch Into Canada With Market Partner Nlogic
Canada marks Adgile’s first commercial expansion outside of Australia
Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership...
Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting and Measurement Capabilities
IRVINE, Calif. -- Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®,...
TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors
Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes
NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...
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