NEW YORK – Ringleader Digital, the only third party ad serving network for mobile devices, today announced that Local Solutions Network (LSN) Inc. has selected Ringleader Digital to help deliver ads on its Local Wireless([R]) network. Local Wireless is the nation’s largest mobile network of local media content. Its addition to Ringleader’s third-party ad network makes an additional 50+ million impressions per month available to premium brands seeking mobile advertising.
Users on LSN’s Local Wireless([R]) network can access news, streaming video, weather, finance, sports and more from more than 140 local affiliates by accessing www.localwireless.com through their mobile devices.
“With Ringleader Digital’s ability to integrate with existing online ad campaigns, rolling out multi-channel campaigns locally through mobile advertising is now a one-step process for advertisers,” said Bob Walczak, CEO of Ringleader. “And, through our relationship with LSN, our ad network now includes access to the most watched media in local markets nationwide. Our rapidly growing list of premium brands can finally leverage some of the most desirable ad inventory in local advertising.”
“We look forward to being a part of Ringleader Digital’s next generation advertising network and to benefiting from a third-party ad serving model that will help mobile advertising finally take off,” said Lee Durham, CEO of LSN. “During our thorough search for a mobile ad network, we looked at numerous vendors. Only Ringleader was able to provide a timely solution that made mobile ad serving simple and effective. Ringleader provides us with full end-to-end control and insight into all of our mobile advertising campaigns.”
Ringleader is witnessing a growing demand for larger and more expansive campaigns across multiple platforms as brand managers become more aware of the lucrative mobile Web experience. The company’s technical capability to break through common mobile ad barriers has already won the attention of major brands such as Best Western and Absolut.
“In 2005, the typical mobile purchase was only $5,000 to $10,000 per campaign,” said Mark Pearlstein, Vice President of Business Development at Ringleader. “However, as of last year, it increased from $50,000 to $100,000. Now in 2008, we are seeing mobile click-through rates at two to three percent, and advertisers are taking notice with campaign proposals in the seven figures.”
Ringleader’s next generation mobile advertising network works with publishers, carriers and advertising agencies to extend the online advertising experience to mobile. Ringleader has created a device-agnostic network that is the only third-party mobile advertising service to specifically deliver ads by device functionality. This means that Ringleader can seamlessly deliver ads on any available mobile network and distribute ads that work best with an end-user’s device.
About LSN
LSN works with leading television stations and broadcast groups to deliver local content to mobile users across all U.S. wireless carriers. LSN has the nation’s largest network of local media news content in both English and Spanish – currently offering news, weather, sports and more in over 140 local market affiliates across the country. For more information please visit http://www.lsnmobile.com/.
About Ringleader Digital
As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.
