Mobile Marketing Forum, New York, June 11, 2008 – go2 Media™ (www.go2.com) a leading mobile media company, today announced the successful launch of animated WAP banner ads throughout its mobile content network. The animated banners are a series of images and text running on a 10-to-15 second long loop optimized to run across appropriate carriers and devices. go2 Media continues to pioneer new and innovative mobile marketing solutions by allowing advertisers and marketers to create industry-leading mobile advertising campaigns.
“As a top mobile on-deck content site, go2 Media is always looking for ways to enhance the experience for our audience,” said Rob Adler, CEO of go2 Media. “The animated banners are the most recent example of how we help advertisers to get noticed and also provide ‘eye-candy’ for our end-users.”
go2 Media handles the entire creative development process in-house and in collaboration with agencies and brand partners. The animated banners were first introduced as a creative option by go2 Media at the beginning of the year, and have been incorporated into numerous mobile advertising campaigns. Animated banners are a natural progression that will give advertising campaigns the ability to be increasingly noticed. Current advertisers utilizing the animated banners as a part of their mobile campaigns include Best Buy and Navy.
go2 Media is currently ranked by Nielsen Mobile as one of the top 20 mobile content sites in the U.S. Since 2001, go2 Media has delivered more than one billion WAP page views of local content to mobile phone users across all U.S. carriers. Other go2 specialized mobile sites include go2 Colleges, go2 Pets, go2 Movies® and more, providing even more detailed local information on-the-go, including pet-friendly beaches, top-rated movies and show times.
About go2 Media
go2 Media is a mobile media company that provides users valuable and compelling information fine-tuned for their mobile device. The company has longstanding relationships with carriers and advertisers; industry-leading deck placement, traffic and advertising-supported content; a network of localized, personal mobile correspondents; and multiple platforms for content delivery. go2 Media is headquartered in Boston, Mass. with offices in Santa Ana, Calif. For more information, visit www.go2.com.
go2 and the family of terms carrying the “go2” prefix are registered and unregistered trademarks or service marks of go2 Media, Inc.