Ad Ops Daily Briefs: August 19 2008

Search Engine Marketing (SEM/SEO) industry thrives as Search Engine Strategies (SES) kicks off in San Jose:
Led by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and, SES San Jose is known as the preeminent source of practical knowledge for search marketers. The event kicked off yesterday and will continue through Friday the 22nd. Attendees will participate in diverse sessions geared to address topics on Just the Basics, Social Media, Advanced Advertising, B2B Search, Organic Search, and many others. With more than 80 sessions designed for every skill level, SES San Jose provides the perfect atmosphere for those seeking knowledge, networking opportunities, career development and growth opportunities for their business.

WebTrends Appoints New CEO: the Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company’s new president and chief executive officer following the resignation of Dan Stickel. Yoder was also appointed to the company’s Board of Directors.
In naming Yoder as CEO, the board turned to a WebTrends insider with seven years of experience at the company, and who most recently led WebTrends to its most successful quarter in history as its vice president of sales. He also has been one of the key executives leading the company’s long-term strategic planning, and has over 20 years of global business experience.

MIVA Direct Signs Co-Branded Toolbar Distribution Agreement with Comercio Mas
The agreement has seen the development and launch of a co-branded ALOT toolbar that features buttons providing users with one click access to different channels of the portal. The new toolbar also includes site search and full web search functionality, displaying both algorithmic results and sponsored links. The new toolbar is being promoted across the portal; it is expected that the new toolbar will also be promoted by MIVA Direct through its ongoing direct response marketing program.