Ad Ops Daily Briefs: September 15 2008

Isobar acquires US search engine marketing firm Range Online Media
Based in Fort Worth, Texas, Range Online Media is one of the leading paid search marketing and search engine optimisation firms in the US.  Founded in 2001, it initially specialised in services to the retail and travel sectors. More recently it has expanded into the technology, luxury brands, financial services, utilities, and entertainment industries. Range Online Media’s clients include Toshiba, Burberry, Aveda, Accor Hotels, Neiman Marcus and Macys.com. Following the acquisition, Range Online Media will re-brand as iProspect and form the fourth US office in the iProspect global search network.