Chitika’s new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites
MARLBOROUGH, Mass. – Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network.
“After yielding great results from my AdWords campaigns, I was eager to find additional search traffic sources to capitalize on this trend. To date, Chitika has become one of my top traffic sources. I am confident that Chitika will continue to drive high-quality search traffic to GoFaxer.com as we head into the busiest and most lucrative online shopping months of the year,” said Mike Weber from GoFaxer Corporation (www.gofaxer.com), an online fax service.
Instead of relying on user-level personally identifiable information, Chitika’s SBM platform tracks and tags search activity across the company’s network of more than 34,000 websites, which each month serve more than 2 billion impressions, 550 million search-driven impressions and reach 60 million unique visitors. Chitika’s OnDemand platform provides a self-service interface for direct advertisers and agencies to launch banner and text campaigns through either CPC or CPM pricing models. In addition to its keyword-based SBM platform, Chitika offers a variety of contextual, site-level, geographic- and demographic-based targeting options.
“Chitika’s SBM lets paid search campaigns work even harder by moving beyond the walled garden of the search results page and into a network of content-rich sites,” said Stephanie Rogers, senior director, PARTNERS+simons. “This makes online advertising more effective during a time when advertisers are more focused than ever on advertising ROI.”
“While many ad networks are struggling in this challenging economy, we’re growing at a record pace, nearly doubling our base of publishers since the start of 2008,” said Venkat Kolluri, CEO and co-founder of Chitika. “Our commitment to online advertising innovation, especially our bet that advertisers could benefit by linking their proven search marketing strategies to their online advertising, is one of the reasons we, our publishers and our advertisers are having our best year yet.”
About Chitika
Founded in 2003, Chitika (pronounced CHIH-tih-ka) is the largest search-targeted advertising network serving more than 550 million human-entered search engine queries across more than 34,000 websites. For advertisers and media buyers, Chitika is a proven search engine marketing (SEM) channel for targeting searches conducted by users on the top search engines (similar to Google Adwords). For publishers, Chitika is a highly effective monetization service with eCPMs among the highest in the industry. For more information, visit: www.chitika.com.
