Ad Ops Daily Briefs: November 26 2008

– New V8® Brand Ads Feature Real Stories of “Super Seniors”
The V8® brand is updating its classic “Could’ve Had A V8” advertising campaign with a new twist to motivate people to get more vegetables in their diets. “Long Live Vegetables” features real people, over the age of 60, who all have two things in common – they’re extraordinarily active for their age, and they drink V8 100% vegetable juice nearly every day.
In the ads, an 83-year-old competitive water skier, 66-year-old wingsuit flyer and 67-year-old stunt car driver are seen in action, but their ages aren’t obvious. As the ads play out, the truth is revealed, creating a “wow” moment for viewers. The spots end with: “‘Could’ve had a V8,’ she/he just did.”