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Research and Markets: New Agency Model Brings New Growth to Internet Advertising in China


DUBLIN, Ireland – Research and Markets has announced the addition of the “Internet Advertising in China: New Agency Model Brings New Growth” report to their offering.

In 2007, Internet advertising revenue accounted for only 1.6% of China’s total advertising revenue. Advertising via traditional media continues to dominate the industry, but the potential market for online advertising is huge.

This report analyzes the four most common Internet advertising models, namely portal, search, games, and SNS. As the Internet has developed over time, advertisements have evolved from simple display to being interactive or embedded. Some of the major changes in the current Internet advertising model are media convergence, advertising content control, and user-generated content.

Changes in the advertising value chain, with examples, are also discussed in this report, along with new advertising business and measurement models. Finally, the report provides forecasts for the future development of the online advertising industry.

Key Topics Covered:

* Executive Summary
* Introduction
* Current Internet Advertising
* Portals
* Search
* Games
* Social Network Services
* Market Overview
* Media Advertising Market Overview
* Advertising Market Classification
* Evolution of Internet Advertising
* Key Trends
* Media Convergence
* Content Control
* User-Generated Content
* More Demand from SMBs
* Evolution of the Internet Advertising Value Chain
* Advertising Value Chain
* Changes in Value Chain
* Major Parties
* New Online Advertising Agency
* Case Study: Advertising Agency + Alliance + Data Mining
* Business Model Analysis
* Advertisements and Measurement Model Dynamics
* Search: PPC-Centralized
* SNS: Directions to Third Parties
* Games: Embedded Ads Still the Mainstream
* E-Commerce: New Platforms Emerge
* Video: Enterprise Theme Show
* Drivers and Barriers Analysis
* Drivers Analysis
* Barriers Analysis
* Revenue Forecasts
* Methodology
* Related Reports Summary

For more information visit http://www.researchandmarkets.com/research/445100/internet_advertisi