Research and Markets: 2009 Trendology: U.S. Advertising Agencies

DUBLIN, Ireland – Research and Markets has announced the addition of the “2009 Trendology: U.S. Advertising Agencies” report to their offering.

The 2009 Trendology report on the U.S. Advertising Agencies industry characterizes the industry in three descriptive methods: qualitative analysis, quantitative data and lists of major industry players. The written analysis includes financial issues, technology issues, human resources issues, supplier issues, consumer issues, government regulations, global factors, major industry news highlights, major earnings and profit reports, major mergers and acquisitions, and our exclusive industry SWOT analysis (industry internal strengths, internal weaknesses, external opportunities and external threats).

Along with the trend analysis, quantitative data includes five-year trends (2006-2010) on number of establishments, industry and number of employees. This data is developed through Trendologys economic model using regression analysis based on historical industry trend data. Forecasts are available for 2010. Quantitative data for current year 2009 is provided for the U.S., 50 U.S. states, and 900 metro areas. The report also lists up to ten of the industry’s major players, their current sales and stock symbol (for public companies). Color charts and graphs run throughout the report to highlight trends and are ready for presentations and displays. Links to Internet sources in the report are useful for additional research and data gathering.



Industry Definition and Related Industries

NAICS 54181: Advertising Agencies. This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Related Industries

* Direct Mail Printing
* Commercial Printing
* Public Relations Agencies
* Mailing Houses
* U.S. Census Categories

NAICS 54182 – Advertising Agencies is 100% comparable to SIC 7311 – Advertising Agencies

Key Topics Covered:

* Economic Outlook Scenario Definitions
* Industry Definition and Related Industries
* SWOT Analysis – Internal Industry Strengths
* Written Analysis – Financial/Industry Statistics
* 5-Year Trend – Estimated Number of Establishments
* Major Industry Players
* 2008 U.S. States – Estimated Number of Establishments
* Definitions and Terms
* U.S. Advertising Agencies Industry

For more information visit http://www.researchandmarkets.com/research/3c4142/2009_trendology_u