SCOTTSDALE, Ariz. – In the last month of the election, the Mitt Romney presidential campaign bought ads on internet searches including “mom,” “mother” and “grandmother.” Mike Roberts, President of SpyFu, shares the list of excruciatingly embarrassing searches that triggered ads for mittromney.com.
The Barack Obama campaign, for its entire internet prowess, didn’t escape unscathed either.
Political campaigns have embraced the necessity of search engine ads, even if they are still learning how to navigate them properly. Candidates’ campaigns are making big efforts to connect with potential voters online. SpyFu tracks these ad and keyword combinations, keeping a history of the keywords a site appears on and the exact ad they ran, too.
http://www.spyfu.com/blog/2012-campaign-embarrassments-ppc
Warning: mature content
Includes links to cached screen-shot pages of Google searches and the actual ads that ran.
