DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “UK Online Ad Spending” to their offering.
The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But 2009 will be a tough year, and even online advertising will take a hit.
The UK Online Ad Spending report looks at the factors that will impact, both positively and negatively, the future of Internet media in the UK as marketers tighten their belts.
Earlier this year, eMarketer estimated that spending on UK online advertising would reach £3.36 billion ($6.41 billion) in 2008 — a rise of 27.1%.
Then the economic crisis hit.
Several factors—including sky-high levels of consumer debt and a housing market in near-collapse after years of wildly inflated values—tipped the UK into its worst recession in decades.
The problems have spread to the Internet. eMarketer now projects that online advertising spending growth will drop to just 7.2% in 2009, less than one-half the May 2008 estimate.
Key questions the “UK Online Ad Spending” report answers:
* What do recent estimates say about UK online advertising spending in 2007 and 2008?
* How does the economic downturn affect prospects for UK online ad spending in 2009?
* Which online advertising formats are most vulnerable to budget cutbacks?
* Will spending on Internet campaigns keep rising, when other media show flat or negative growth?
* And many others
The UK Online Ad Spending report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Key Topics Covered:
* Executive Summary
* UK Online Advertising Spending, 2007-2013 (billions of £ and % change)
* Key Questions
* The eMarketer View
* Key eMarketer Numbers -UK Online Advertising Spending
* Change in Advertising Media Usage this Year by Advertisers in Western Europe*, 2008 (% of respondents)
* Online Advertising Spending
* UK Online Advertising Spending, First half 2003-First half 2008 (% of total ad spending)
* UK Online Advertising Spending, 2007-2013 (billions and % change)
* Comparative Estimates: UK Online Advertising Spending, 2007-2009 (billions of £)
* Comparative Estimates: UK Online Advertising Spending Growth, 2007-2009 (% change)
* UK Online Advertising Revenue Growth, 2007-2013 (% change)
* UK Online Marketing Spending Growth, Q1 & Q2 2008 (% change*)
* Change in Online Advertising Spending this Year According to Advertisers in Western Europe*, 2008 (% of respondents)
* Online Advertising Spending Growth Among Advertisers in Western Europe*, 2008-2010 (% change)
* Impact of Online Advertising on Their Business According to Advertisers in Western Europe*, 2008 (% of respondents)
* Change in Marketing Spending in the Next 12 Months According to UK Companies, September-October 2008 (% of respondents)
* Marketing Segments on Which UK Companies Will Increase Spending in the Next 12 Months, September-October 2008 (% of respondents)
* Online Spending by Format
* UK Online Advertising Spending, by Format, First half 2008 (millions and % share)
* UK Online Advertising Growth, by Format, 2007 & 2008 (% change)
* Amount Search Engine Marketers* Worldwide** Spend on Paid Search Annually, February-March 2008 (% of respondents)
* Change* in Online Marketing Spending by Marketers** Worldwide***, by Tactic, February-March 2008 (% of respondents)
* Search Engines that Companies Pay to Advertise on According to Search Engine Marketing Agencies Worldwide*, 2007 & 2008 (% of respondents)
* UK Search Engine Advertising Spending, by Search Engine, Q2 2008 (% of total)
* Display
* Classified Advertising
* E-Mail Marketing
* Video Advertising
* Advertising on Social Networks
* The Internet and Other Media
* Conclusion
* Endnotes
* Related Information and Links
For more information visit http://www.researchandmarkets.com/research/9fba9b/uk_online_ad_spend
