Ad Ops Daily Bits: March 16 2009

Integrated Social Media Package Available for TEKgroup Online Newsrooms
TEKgroup International, Inc. has developed an integrated social media package for their TEKmedia Online Newsroom software product. The social media upgrade will ease the burden of overseeing and following viral messages for communicators and journalists respectively.
The features of the social media package enable communicators to create opportunity for their messages to spread quickly and inexpensively. Visitors can transfer or share content from the online newsroom to their individual social media accounts, increasing propagation. Administrators are able to optimize content by tagging images and text for search engine relevancy, as well as establish a tag cloud that displays the most popular tags and topics found within their online newsroom. Ford Motor Company makes use of content tags on http://media.ford.com.