Ad Ops Daily Bits: March 17 2009

Schematic Tapped by Reliant Energy to Lead Next Generation Interactive Initiatives as Digital Agency of Record
Schematic, a WPP Digital company, announced its selection by Reliant Energy to develop and implement the Houston power company’s next generation interactive initiatives as Digital Agency of Record. Run out of the firm’s Austin office, the Reliant account marks Schematic’s entry into the energy category and leverages the agency’s deep expertise in user interface design, application development and large-scale technology integration to deliver a custom made solution for Reliant’s fast-growing audience of energy conscious consumers.