Ad Ops Daily Bits: April 3 2009

ABI Research Forecasts: For Wireless Handsets, 2010 Will Be the Year the Bleeding Stops
No matter who you ask, the assessment is the same: 2009 will be a bad year for cellular handset sales worldwide. However ABI Research’s current forecasts for 2010 are cautiously optimistic – if by optimism you mean that we may see shipment numbers stabilize and maintain an essentially flat growth rate rather than falling further.
“ABI Research estimates that worldwide handset shipments will fall by at least 8% in 2009,” says practice director Kevin Burden, “and we believe that flat growth in 2010 is the best the market will deliver. We will see neither significant growth nor decline in shipments, and that would actually be a good outcome: the beginning of the upswing back to a more stable growth pattern.”



Singapore Internet Users Spend Half of Online Time on Social and Entertainment Sites
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,  released its first overview of Web usage in Singapore. The report includes a ranking of the most engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. In February 2009, more than 2.5 million people in Singapore age 15 and older accessed the Internet from home and work locations, consuming an average of 1,785 pages of content and accessing the Internet an average of 21 hours per person.