NEW YORK – Monster Worldwide, Inc. (NYSE:MWW), parent company of Monster, the premier global online employment solution, announced a decision to move its media planning and buying business from WPP Group’s MEC to Omnicom’s OMD.
Monster has been working with MEC in various parts of the world since 2006. Monster’s total marketing spend in 2009 is expected to be approximately $200 million, but the company does not break out media spend.
“MEC has been a valued partner in managing our online and offline media,” said EVP and Chief Global Marketing Officer, Ted Gilvar. “Our needs are evolving however. The rate of change in the media marketplace is unprecedented, and OMD has demonstrated a very different approach to navigating the new landscape that includes integrated strategy, ideas, analytics and digital capabilities.”
Over the past year, Monster has expanded its approach to marketing. In addition to its traditional approach to brand-building and online advertising, Monster has launched several innovative new programs including the Keep America Working tour of 140 career fairs uniting employers with jobs and the people who need them; a first ever competition to become the NFL’s Director of Fandemonium; social media engagement on Facebook and Twitter; and a unique integrated career alliance with Microsoft Office. The company also returned to the Superbowl in 2009, with its “Double Take” spot in support of its re-launched website.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster’s industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at http://about-monster.com.
About OMD
OMD is the largest and most innovative media communications specialist in the world, with more than 140 offices in 80 countries. Named Most Creative Agency in the World by The Gunn Report for Media for four consecutive years, OMD also had the distinction of being named 2008 Global Media Agency of the Year by Adweek. The agency network is a unit of Omnicom Group Inc.
