Tumri Joins the Network Advertising Initiative to Support Responsibility in Online Advertising

Ad Operations OnlineTumri Leads the Way as the First Dynamic Display Advertising Vendor to Become Member of Top Privacy Coalition

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company is an approved member of the Network Advertising Initiative (NAI). Tumri is the first company in the dynamic display advertising category to gain membership to the NAI, joining other advertising industry leaders including Google, Yahoo! and Microsoft. The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards for online advertising.

“We’re thrilled to have Tumri as a member,” said Charles Curran, executive director of the Network Advertising Initiative. “We look forward to working with Tumri to help maintain and enhance standards for responsible behavioral advertising so that everyone is better informed to make the choices that are best suited to their needs.”

The NAI works with regulatory agencies, federal and state legislators and online advertising industry leaders to build consumer awareness and establish responsible business and data management practices and standards. Working with other members of this leading education and advocacy group, Tumri will:

* Ensure consumers are provided with clear explanations about advertising data collection, data usage, and privacy options.
* Assist in the development of actionable self-regulatory standards for advertisers that establish and reward responsible marketing behavior.

“The NAI is on the forefront of these issues and we’re proud to be the first in our category to join this important coalition of industry leaders working to safeguard privacy in an intelligent and sensible way,” said Calvin Lui, president and CEO of Tumri. “Tumri has been and will always be an advocate for positive consumer experiences. Our mission is to work with our brand and media partners to deliver powerful consumer experiences with great relevancy, all while providing protection and clarity to consumers.”

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, and a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference. Tumri has also been featured in The New York Times, The San Francisco Chronicle, BusinessWeek, and several other publications. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.

About the NAI

The Network Advertising Initiative’s members include significant online advertising companies such as AOL Advertising, Akamai, Microsoft’s aQuantive division, Google, Yahoo!, AlmondNet, AudienceScience, BlueKai, Media6Degrees, SpecificMEDIA, and 24/7 Real Media. For more information about the Network Advertising Initiative, visit http://www.networkadvertising.org.