RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In July 2009, Americans conducted nearly 13.6 billion core searches, with Google Sites accounting for 64.7 percent search market share. Microsoft Sites grabbed 8.9 percent market share, a 0.5 percentage point gain versus June.
July 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in June with 64.7 percent of the searches conducted, followed by Yahoo! Sites (19.3 percent), and Microsoft Sites (8.9 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.1 percent.
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comScore Core Search Report*
July 2009 vs. June 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Search Queries (MM)
Jun-09 Jul-09 Point Change
Jul-09 vs. Jun-09
Total Core Search 100.0% 100.0% N/A
Google Sites 65.0% 64.7% -0.3
Yahoo! Sites 19.6% 19.3% -0.3
Microsoft Sites 8.4% 8.9% 0.5
Ask Network 3.9% 3.9% 0.0
AOL LLC Network 3.1% 3.1% 0.0
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
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Americans conducted 13.6 billion searches in July, down slightly for the third consecutive month as the summer months tend to see lighter overall search volume with people spending more time outdoors and on vacation. Google Sites accounted for 8.9 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.2 billion), Ask Network (536 million) and AOL LLC (424 million).
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comScore Core Search Report*
July 2009 vs. June 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Search Queries (MM)
Jun-09 Jul-09 Percent Change
Jul-09 vs. Jun-09
Total Core Search 14,060 13,575 -3%
Google Sites 9,135 8,783 -4%
Yahoo! Sites 2,755 2,625 -5%
Microsoft Sites 1,179 1,208 2%
Ask Network 552 536 -3%
AOL LLC 439 424 -3%
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
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July 2009 U.S. Expanded Search Rankings
In the July 2009 analysis of the top properties where search activity is observed, Google Sites led the search market with 12.9 billion searches, followed by Yahoo! Sites with 2.8 billion. Microsoft Sites ranked third with 1.3 billion searches, up 3 percent from May, followed by eBay with 709 million. Facebook.com experienced the highest growth of the top ten expanded search properties with a 35-percent increase.
comScore Expanded Search Query Report
July 2009 vs. June 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Expanded Search Entity Search Queries (MM)
Jun-09 Jul-09 Percent Change
Jul-09 vs. Jun-09
Total Expanded Search 21,818 21,899 0%
Google Sites 13,147 12,851 -2%
Google 9,555 9,217 -4%
YouTube/All Other 3,592 3,634 1%
Yahoo! Sites 2,900 2,762 -5%
Yahoo! 2,877 2,738 -5%
All Other 23 24 4%
Microsoft Sites 1,230 1,262 3%
Bing 1,021 1,076 5%
Microsoft/All Other 209 186 -11%
eBay 677 709 5%
AOL LLC 736 697 -5%
AOL Search Network 371 362 -2%
MapQuest/All Other 365 335 -8%
craigslist, inc. 621 673 8%
Ask Network 637 613 -4%
Ask.com 362 338 -7%
MyWebSearch.com/ All Other 275 275 0%
Fox Interactive Media 672 603 -10%
MySpace Sites 663 596 -10%
All Other 9 7 -22%
Facebook.com 200 270 35%
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About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
