ATLANTA – Atlanta-based IQ Interactive’s CEO, Tony Quin, was a featured speaker last month at Russian Internet Week, representing the Society of Digital Agencies (SoDA) in Moscow. In his presentation to hundreds of international marketing professionals, Quin provided a compelling perspective of the new digital ecosystem and shared insights on how brands could most effectively navigate the challenging waters.
“Digital media continues to grow fast and is on-track to more than double in the next five years,” said Quin, “and consumer expectations and accessibility are at new levels causing brands to reinvent how they capture and keep the attention of their audience online.”
Quin went on to explain how the medium will continue to change and emphasized the importance of creating interactions that marry together effortless, useful and engaging attributes. IQ Interactive has evolved their digital strategies over the past year to help clients such as IBM, Johnson & Johnson and UPS not just ride this wave of change, but surge ahead of it.
Before returning home, Quin took the time to meet with a variety of Russian agencies and press members to discuss commonalities between US agencies and those he visited. He listened to their issues of needing stronger process and standards for success metrics and provided insights on his experience overcoming these challenges at IQ.
Topics at Russian Internet Week spanned the breadth of the digital space, touching on everything from marketing to infrastructure and included professionals and press from around the globe. “I was thrilled to take part in an event comprised of such energetic, talented professionals. The conference was a prime example of SoDA’s mission to form a unified voice that represents the true pioneers of the new digital marketing age,” said Quin.
About IQ Interactive
IQ Interactive is a digital agency specializing in using digital channels to simplify complex brand stories. Clients include Microsoft, UPS, New York Life and Johnson & Johnson. IQ has won more than 100 national awards since 2006 including the Gran Prix at Cannes. IQ is a Charter Member of the Society of Digital Agencies (SoDA) and was named in BtoB Magazine as one of the top 3 interactive agencies of 2008. To view the IQ Interactive portfolio visit: http://www.iqinteractive.com/.
