NEW YORK – The Associated Press and impreMedia (www.impremedia.com), the leading Hispanic multi-platform news and information company in the U.S., announced an agreement to distribute impreMedia’s Spanish-language content over its award-winning multimedia news portal, AP Mobile (www.apnews.com), featuring stories from more than 1,000 local news providers across the country. ImpreMedia content will be featured on the “AP Mobile Noticías en Español” channel, which is available to consumers in the United States who want their international, national and high-level local news in Spanish.
Through this content distribution deal, AP Mobile’s customers will now be able to access impreMedia’s award-winning Spanish-language content as it relates to their geographical area. Customers can now receive content anytime and anywhere from impreMedia’s network including El Diario/La Prensa in New York, La Raza in Chicago and La Opinion in Los Angeles.
AP Mobile is a mobile application designed specifically for market-leading smartphones. First-time users configure their location settings to receive local news content. Users can also customize homepage categories, use content ratings, share and save articles on their mobile devices as well as choose their language preference.
“This exciting new development is consistent with our strategy to extend our journalism over the media platform of the customer’s choice,” said John Paton, Chairman and Chief Executive Office of impreMedia.
“The popularity, compatibility, and ease of use of AP Mobile’s application have made it a favorite news reader in both Spanish and English,” said Arturo Duran, CEO of impreMedia Digital.
“We’re delighted to work with one of the top Hispanic news publishers, offering more than 1.5 million registered mobile news fans currently using AP Mobile access to their content anytime and from anywhere,” said Jane Seagrave, AP senior vice president for global product development. “AP Mobile Noticías en Español is available across all AP Mobile outlets – including the WAP site as well as apps optimized for the latest mobile devices – with more handsets and carriers to come.”
A few weeks ago, AP announced plans to launch AP Mobile América Latina, a multimedia wireless news portal that expands the popular AP Mobile news network to consumers throughout the Americas. Earlier this year, AP entered the international market with the development of French and English language versions of The Canadian Press Mobile. Following that, the AP Mobile team launched AP Mobile Noticías en Español featuring U.S. Spanish language news in two versions – as a dedicated news category channel on many of its AP Mobile apps and as a standalone client application available for download on BlackBerry App World.
About impreMedia:
impreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal http://www.impre.com and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impreMedia.com.
impreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.
About AP Mobile
Developed by The Associated Press, a leader in the mobile news market, AP Mobile is an award-winning multimedia news portal. AP Mobile gives users news they can choose, offering the most apps optimized for today’s latest and most popular devices and platforms. Initially launched in May 2008 as a mobile WAP site, www.apnews.com, AP Mobile now leads the market in offering consumers anytime access to AP’s own worldwide coverage of international and local breaking news, sports, entertainment, politics and business as well as content from more than 1,000 AP members and third-party sources.
About The AP
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. Since 1846, AP has distributed news from Latin America and has been producing a Spanish news package for use in the U.S. and elsewhere since 1952.
