Experts to Explore the Impact Audience and Ad Quality Have on Online Media Campaigns at SES Chicago 2009

Search Engine Strategies Chicago 2009

CHICAGO – Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page Zero Media will participate in a panel discussion titled: “Ads in a Quality Score World.” Panelists will explore the impact that the quality of online advertising campaigns has on overall ROI and performance. This includes a detailed overview of various ad quality factors as well as tips on increasing the perceived relevancy of campaigns.

Search Engine Strategies (SES) is the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search.

Panel Participants:

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Moderator: David Szetela, CEO, Clix Marketing
Steve O’Brien, Vice President of Marketing & Sales, Click Forensics
Kristopher Jones, President & CEO, Pepperjam
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
When:

Wednesday, December 9, 2009, 12:45-2:00pm

Where:

Hilton Chicago
720 S. Michigan Ave
Chicago, IL 60605

About Click Forensics, Inc.

Click Forensics is the industry leader in audience verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as Yahoo!, Progressive Insurance, GenieKnowsMedia.com, Experian, Nextag, Moxy Media, Turn, Traffic Engine, Vegas.com and many others. The company also publishes data on online advertising audience quality, including the Click Fraud Index®, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.