RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.
December 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in December with 65.7 percent of the searches conducted, followed by Yahoo! Sites (17.3 percent), and Microsoft Sites (10.7 percent). Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.6 percent.
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comScore Core Search Report*
December 2009 vs. November 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
Nov-09 Dec-09 Point Change
Dec-09 vs. Nov-09
Total Core Search 100.0% 100.0% N/A
Google Sites 65.6% 65.7% 0.1
Yahoo! Sites 17.5% 17.3% -0.2
Microsoft Sites 10.3% 10.7% 0.4
Ask Network 3.8% 3.7% -0.1
AOL LLC Network 2.8% 2.6% -0.2
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
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Americans conducted 14.7 billion searches in December, up 2 percent from November. Google Sites accounted for nearly 9.7 billion searches, followed by Yahoo! Sites (2.5 billion), Microsoft Sites (1.6 billion), Ask Network (545 million) and AOL LLC (383 million).
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comScore Core Search Report*
December 2009 vs. November 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Search Queries (MM)
Nov-09 Dec-09 Percent Change
Dec-09 vs. Nov-09
Total Core Search 14,445 14,737 2%
Google Sites 9,479 9,688 2%
Yahoo! Sites 2,534 2,544 0%
Microsoft Sites 1,483 1,576 6%
Ask Network 548 545 -1%
AOL LLC 401 383 -4%
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
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December 2009 U.S. Expanded Search Rankings
In the December analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14.0 billion search queries, followed by Yahoo! Sites with 2.6 billion queries and Microsoft Sites with 1.6 billion searches. Bing experienced large growth during the month with a 6-percent increase in query volume to nearly 1.4 billion searches. eBay and Amazon Sites experienced gains in December as retail search activity picked up during the holiday season.
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comScore Expanded Search Query Report
December 2009 vs. November 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Expanded Search Entity Search Queries (MM)
Nov-09 Dec-09 Percent Change
Dec-09 vs. Nov-09
Total Internet 22,280 22,741 2%
Google Sites 13,751 14,019 2%
Google 9,878 10,101 2%
YouTube/All Other 3,873 3,918 1%
Yahoo! Sites 2,622 2,629 0%
Yahoo! 2,599 2,605 0%
All Other 23 24 4%
Microsoft Sites 1,521 1,620 7%
Bing 1,324 1,399 6%
Microsoft/All Other 197 221 12%
Ask Network 715 696 -3%
ASK.COM 348 332 -5%
MyWebSearch.com/ All Other 367 364 -1%
eBay 635 680 7%
AOL LLC 611 588 -4%
AOL Search Network 349 325 -7%
MapQuest/All Other 262 263 0%
craigslist, inc. 568 583 3%
Fox Interactive Media 447 424 -5%
MySpace Sites 439 416 -5%
All Other 8 8 0%
Facebook.com 354 351 -1%
Amazon Sites 250 302 21%
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About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
