NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of “Interactive Insider,” a specialized area of iab.net available only to IAB members. This new service premieres with the release of the “IAB Seller’s Guide: Automotive Industry,” the first in a series of guides that will be available exclusively within “Interactive Insider.”
“As advertising continues to shift share to digital media, we can help our member companies build smarter sales forces through the ‘Interactive Insider,’ a regularly updated collection of tools and research available only to them,” said Randall Rothenberg, President and CEO, IAB. “As a key part of that effort, the Seller’s Guide series marshals our expertise to provide strategic insight into important verticals, giving IAB members added intelligence on their customers, making them more effective sellers. That’s good business.”
“Interactive Insider” will also feature a host of other industry-related resources, including platform-specific sales tools, primary and secondary research and whitepapers and exclusive videos from IAB events such as the MIXX Conference and the IAB Annual Leadership Meeting.
The “IAB Seller’s Guide: Automotive Industry,” offers publishers an overview of advertising trends, opportunities and case studies from this important vertical. It answers critical questions that will help digital media sales people better formulate their advertising sales strategies:
Automotive Advertising Trends: What are the key issues facing automotive manufacturers, dealers & consumers?
Opportunities: Where are the opportunities to attract automotive marketers?
Case Studies: How have previous interactive ad campaigns met automotive marketing objectives?
The next Seller’s Guide in this series will be focused on the consumer packaged goods industry.
IAB Seller’s Guide: Automotive Industry can be found at: www.iab.net/auto_sellers_guide
Interactive Insider can be found on the IAB website at: http://members.iab.net
About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.