VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners
LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced VANTAGE, its proprietary Firefox browser plug-in that provides its premium Web publisher customers real-time perspective on their advertising space. Available through the company’s REVV for publishers™ advertising technology platform, VANTAGE gives publishers access to up-to-date revenue stats, impression stats and performance comparisons from their demand partners around the globe, all within their browser – saving time and improving efficiency with full visibility into all ad tags.
Today, publishers struggle to identify and address problems with ads served through third-party sales channels, such as ad networks – even more so when the publisher is working with multiple demand channels. VANTAGE enables publishers to see details for every ad optimized by the Rubicon Project across all of their sites, so they can instantly identify and locate the ad tags they want more information on, minimizing the time it takes to resolve potential issues. VANTAGE 2.0 gives publishers unprecedented, 24/7 access to complete information about every ad served on their site through the Rubicon Project’s REVV platform and in turn greater insight into their digital advertising business.
New and current features of VANTAGE 2.0 include:
Proxy settings that enable publishers to screen ads from locations all over the world, allowing publishers to “impersonate” a user in another country to see the actual ad those visitors would see when visiting the site
Direct link to the detailed REVV for publishers user interface and detailed reporting
Instant visibility into which ads are being optimized by the Rubicon Project with the VANTAGE overlay
Access to all tag details, including screenshots of the ad, details about where the particular network ad tag is serving on a publisher’s sites, and performance metrics for that tag
Multiple levels of access, so publishers maintain complete control over which team members can see account revenue and performance metrics
24/7 reporting tool that permits every member of the publisher ad operations and sales teams to screen ads whenever they visit their sites
“Publishers often share with us the challenges they face when trying to manage and control the ads served on their sites. In particular, their frustration with the lack of insight and technology they’ve had to determine the revenue impact of pausing a specific ad tag,” said Craig Roah, COO and Founder of the Rubicon Project. “Therefore, with VANTAGE we’ve provided publishers access to the tools and information they need to understand the true value of any specific ad served to them.”
About the Rubicon Project
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.
